Module 2: Setting Optimal Retail Prices

When it comes to setting up your own beauty brand or business, deciding on the price points for your products can often feel like one of the most difficult decisions you need to make as a business owner.

Over the years, pricing has been one of the topics that our students and members have asked for our advice on time and time again. 

In our How to Price Your Cosmetic Products for Profit course, our aim is to take away some of the stress and confusion around pricing, by teaching you a pricing structure that you can use each time you need to price a product, whether you are selling direct-to-customers or through retailers. 

We understand that ensuring you have a good profit margin is essential so that your hard work and innovation is rewarded and your business is sustainable.

In Module 2 Setting Optimal Retail Prices, we will look at understanding retail prices and how to position your brand using price. You will learn about important pricing issues such as discounting and implementing price changes, as well as the importance of commercial awareness in terms of your competitors on the market and pricing your products in line with these competitors. 

To get started with the course, click below to purchase Module 2 Setting Optimal Retail Prices.

Module 2 consists of three lessons:

Lesson 2.3 How to implement a price change

In this lesson, we cover:

1. Lowering prices.
2. Raising prices.

Not a member of the Club? Join now and use your first month's credits to access the How to Price Your Cosmetic Products for Profit Module 2 class.

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