Business: Guide to attending cosmetic conferences and trade shows

It’s an exciting era in cosmetic formulation with an abundance of conferences and trade shows to attend! However, most events are very large with hundreds of exhibitors and seminars, and can be very overwhelming to attend.

Our useful guide will help you get the most out of attending cosmetic conferences and trade shows. Traveling to events involves effort and expense, and with a little prior planning you’ll get a lot more from the experience.

Cosmetic conferences and trade shows are helpful for:

• Networking with suppliers, manufacturers, brands and potential buyers.
• Keeping up to date with innovations and trends.
• Product development – everything you need to develop new products, including formulation examples, ingredients and packaging.
• Business growth – finding new buyers for your products, or discovering new business ideas and opportunities.
• Education in areas of cosmetic science, marketing, product development and current trends.

If you are growing your own beauty brand, you may also choose to exhibit at a tradeshow. Exhibiting at a trade show is useful for brands that are looking for new customers, buyers, distributors and retailers, or wishing to increase brand visibility.

This useful guide is based on our own experiences of attending conferences and trade shows. You’ll learn: 

• The benefits of attending trade shows.
• Why and how to visit a trade show.
• Preparing to visit a trade show.
• Why and how to exhibit at a trade show.
• Preparing to exhibit at a trade show.
• The benefits of attending cosmetic conferences.

We’ll also provide you with a comprehensive list of the best cosmetic conferences and trade shows around the world.

Not a member of the Club? Join now and use your first month's credits to access the Guide to attending cosmetic conferences and trade shows class, plus another 25-credit class of your choice.

CHOOSE THE RIGHT PLAN FOR YOU

Find out more about the Club